QR Codes are a simple, quick and efficient 'tell me more' mechanism. You see them in newspaper & magazine ads, on product packaging and on billboards etc.. QR Codes give you instant access to more information on that item. Mobile phones are now one of 2 main information access devices. With over 3 billion mobile phones in the world today the untapped potential of these devices is enormous.

1) How do QR Codes work ?

To enable the mobile phone to understand what action it needs to take when the QR Code is scanned a service type is embedded within the QR code. Service Examples:

• Instruction http: http://www.qrme.co.uk Browse to a website
• mailto: mailto: admin@qrme.co.uk Invoke an email message
• tel: tel: +44123456789 Telephone a number
• sms: sms: +4407912345678 Send a sms message

2) How can we use QR Codes ?

The possibilities for using QR Codes are limitless.

Use QR Codes on lawn signs to direct visitors into your web site.

Use them to provide easy access to product information on a web page.

Use them to start a telephone or SMS connection between you and your customer.

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